It is the beginning of a new year and your stocks may have looked great the previous year. Your marketing plan works so why would you want to change what is not broken. However, times are changing and new China replacements artefacts supply companies are springing up. Every minute you straddle your chair basking in your success is time lost towards beefing up your management. Here are good tips to do this.
Look at trends in your sales. You may realize that you have high and low seasons. Understand the factors that leads to increase in your seasons and how you can take full advantage of them. Identify your best clients and find ways to keep them on board. Get in contact with your infrequent clients and ask them what them how you can serve them better.
Evaluate you past marketing trends. Weigh the benefits it has brought your company in terms on sales. Look at the company website and see how much traffic you get on a daily basis. Find ways of increasing this by using other marketing platforms such as television commercials, online social media and posters. These will help you reach a larger of pool of potential clients in a short time.
Get a year vision for your company. Think of an ideal scenarios of sales and other management aspects of your company. You may think as big as you want here, but make it achievable. Make this your big picture and let it guide you through all your actions. This should be what you strive towards achieving at the end of the year.
Set the company priorities and goals. Identify what stood in the way of your successes in the previous year. Think about projects that you can put in place to get around this. Take your time to develop a list of ideas you could use and pick a few things to do in your first quarter. Be sure to have means of measuring the success of these projects.
Make a profile of a hypothetical, ideal client. You can do this by reflecting on your best customers. Identify what it is about them that makes it fun and lucrative to work with. Using this profile, identify your infrequent customers that fit the profile. Do some research about them and contact them to make offers they cannot refuse. This will get you to your goals.
Never lose sight of what your competitors do. You might have had a great run the previous year, but your rival companies are working day and night to outwit you. They will if you settle in your comfort zone and refuse to evolve. Make sure you have information of what strategies they are using and any changes they make. If they will affect you, be sure to react with strategies of your own.
If you are the owner of the firm, this is a lot of work for you to do. It might also get difficult for you to stay objective when doing this as you are so close to the company. This is especially so when corporate espionage comes up. The best thing to do is therefore to get a good consultant to conduct this. It is expensive, but the fresh, objective mind will give you worthy results.
Look at trends in your sales. You may realize that you have high and low seasons. Understand the factors that leads to increase in your seasons and how you can take full advantage of them. Identify your best clients and find ways to keep them on board. Get in contact with your infrequent clients and ask them what them how you can serve them better.
Evaluate you past marketing trends. Weigh the benefits it has brought your company in terms on sales. Look at the company website and see how much traffic you get on a daily basis. Find ways of increasing this by using other marketing platforms such as television commercials, online social media and posters. These will help you reach a larger of pool of potential clients in a short time.
Get a year vision for your company. Think of an ideal scenarios of sales and other management aspects of your company. You may think as big as you want here, but make it achievable. Make this your big picture and let it guide you through all your actions. This should be what you strive towards achieving at the end of the year.
Set the company priorities and goals. Identify what stood in the way of your successes in the previous year. Think about projects that you can put in place to get around this. Take your time to develop a list of ideas you could use and pick a few things to do in your first quarter. Be sure to have means of measuring the success of these projects.
Make a profile of a hypothetical, ideal client. You can do this by reflecting on your best customers. Identify what it is about them that makes it fun and lucrative to work with. Using this profile, identify your infrequent customers that fit the profile. Do some research about them and contact them to make offers they cannot refuse. This will get you to your goals.
Never lose sight of what your competitors do. You might have had a great run the previous year, but your rival companies are working day and night to outwit you. They will if you settle in your comfort zone and refuse to evolve. Make sure you have information of what strategies they are using and any changes they make. If they will affect you, be sure to react with strategies of your own.
If you are the owner of the firm, this is a lot of work for you to do. It might also get difficult for you to stay objective when doing this as you are so close to the company. This is especially so when corporate espionage comes up. The best thing to do is therefore to get a good consultant to conduct this. It is expensive, but the fresh, objective mind will give you worthy results.
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